Speaker: Rowland Bugadam Daliwe — Lead Designer, Sel Ghana; five-time Gong-Gong Creative Award winner

Rowland’s data-driven campaigns have lifted revenue for some of Ghana’s most recognisable brands, proving that design belongs on the profit-and-loss statement, not just the mood board. His masterclass dissects trust-rich branding in three actionable stages:

1. From Clicks to Cashflow – Practical methods for tracing social, web, and in-store engagement straight through to revenue, with dashboards that both marketing and finance teams can read.

2. Architecting Brand Trust – Visual systems and consistency cues that lower perceived risk, shorten purchase cycles, and preserve margin in Africa’s crowded digital markets.

3. Designing for Lifetime Value – Data-led creative decisions that keep driving repeat sales and referrals long after the first campaign ends.

Participants will leave with a conversion-focused design playbook ready to place any organisation ahead of its competitors and turn every interaction into sustained sales growth.

Register for the webinar by completing the form at https://forms.office.com/r/YPGcnZ9GCh